Lululemon, known for its trendy athleisure wear, and Fanatics, a leader in sports merchandise, have come together to introduce a snazzy and exclusive fan apparel collection for the National Hockey League (NHL). This stylish lineup is set to enhance gameday outfits and more, kicking off on October 29 with availability in various retail outlets and online platforms, including the vast Fanatics network, Lids stores, the flagship NHL Shop in NYC, and team venues.
The initial launch will showcase 11 NHL teams for the 2024-25 season, with a future plan to expand to include all 32 teams by the 2025-26 season. “We’re big hockey fans at lululemon, and we know our guests are too,” says Celeste Burgoyne, President, Americas, and Global Guest Innovation for lululemon. This collaboration with Fanatics and the NHL aims to introduce high-quality performance and loungewear to hockey aficionados who share a love for the game.
The collection will feature some of lululemon’s signature pieces across men’s and women’s categories, adorned with team logos. Items like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag will be part of the debut line. NHL Chief Brand Officer Brian Jennings expresses his excitement about the partnership, mentioning a unique campaign featuring NHL players and their partners to engage fans across team stores, select Lids stores, and NHLShop.com.
Adding star power to the collaboration is Chicago Blackhawks’ rookie Connor Bedard, the recipient of NHL’s Calder Trophy for 2023-24, who has become a lululemon ambassador. Bedard is featured in the creative campaign alongside other prominent NHL players like John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone, creating a buzz around the partnership.
Fanatics Commerce CEO Andrew Low Ah Kee shares, “With hockey season in full swing, we are thrilled to partner with lululemon to bring a fresh gameday experience to fans everywhere, connecting them with their favorite teams through style and comfort.”
The initial release of the collection will shine the spotlight on teams such as the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks, and Vegas Golden Knights. Fans can get their hands on these exclusive pieces at select Lids-operated stores starting October 29.
Here is the list of locations where fans can shop the collection:
– Boston, MA: Locker Room by LIDS at Burlington Mall and South Shore Plaza
– Chicago, IL: Lids at Woodfield Mall and Locker Room by LIDS at Fashion Outlets of Chicago
– Detroit, MI: Lids at Twelve Oaks Mall
– East Rutherford, NJ: Lids at American Dream
– Edmonton, Canada: Lids at Kingsway Mall and Game On at West Edmonton Mall
– Las Vegas, NV: Lids at Showcase Mall
– Montreal, Canada: Lids at Le Carrefour Laval and Ste Catherine Street
– New York, NY: NHL Shop NYC and Lids at 539 Fifth Ave
– Seattle, WA: Seattle Team Shops at Westfield Southcenter and Bellevue Square
– Sunrise, FL: Lids at Sawgrass Mills
– Toronto, Canada: Lids at Eaton Centre and Union Station Toronto
– Vancouver, Canada: Lids at Metropolis at Metrotown
Get ready to elevate your game day apparel with the fusion of comfort and style brought to you by the Lululemon and Fanatics NHL fan apparel collection for the 2024 season.
