What’s New
Panini, in collaboration with the WNBA Players’ Association, has renewed their exclusive trading card partnership for several more years. Since 2019, Panini has been producing WNBA cards in popular series such as Donruss, Prizm, and Select, as well as premium collections like Flawless and National Treasures. The new deal, brokered by OneTeam Partners, is touted by Panini as the most profitable licensing partnership for women athletes, though financial specifics were not revealed.
Panini will continue as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company plans to enhance investments in player marketing, product development, autograph agreements, and event sponsorships, including the WNBPA Rookie Premiere.
The WNBA's popularity has grown with stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league championship. Panini has already released the 2025 Donruss WNBA collection, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. Additional releases are expected but have not yet been disclosed.
Configuration at a Glance
- Panini continues as the exclusive producer of WNBA trading cards.
- Recent and upcoming collections include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- Premium lines such as Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and other online platforms.
- Rookie Royalty boxes this year showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Noted for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Offers high-end Rookie Patch Autographs for top rookies.
- Premium lines (Flawless, National Treasures): Usually provide low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph agreements for WNBA players under the renewed partnership.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia content.
- Future products are anticipated to feature autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA has been released; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet announced.
Comments