Topps, a prominent name in the trading card industry, has teamed up with Gary Vaynerchuk’s VeeFriends to introduce an exciting new twist to the non-sports trading card market. The fresh line of Topps Chrome cards featuring VeeFriends characters is set to make its debut at the upcoming New York Comic Con. This collaboration showcases Topps’ commitment to diversifying its offerings beyond traditional sports cards, following recent successful partnerships with entertainment giants like Disney and Marvel.
VeeFriends, created by entrepreneur Gary Vaynerchuk, has gained popularity for its engaging characters and inspiring messages centered around kindness, accountability, and growth. These beloved characters will now be showcased on the sleek Topps Chrome cards as part of a multi-year partnership between VeeFriends and Topps. Attendees at New York Comic Con can get a sneak peek at the new VeeFriends cards at booth #1217 on October 17, where free promo cards will be distributed.
This partnership marks the second collaboration between Vaynerchuk and Fanatics, with the previous launch of VeeFriends trading cards under the Fanatics brand zerocool in 2021. By joining forces with Topps, VeeFriends aims to expand its reach and introduce its popular characters like Notorious Ninja and Patient Panda to an even wider audience through the new line of Chrome cards.
Kelvin Smith, Senior Vice President of Global Licensing and Partnerships at Fanatics Collectibles, expressed excitement about the collaboration, emphasizing their shared goal of creating a bigger and better experience for fans and collectors. Topps’ strategic move into non-traditional cards aligns with its mission to attract new collectors, while VeeFriends sees this partnership as an opportunity to elevate its brand’s presence and engage with a broader audience.
With a focus on community-building through stories, games, events, and collectibles, VeeFriends’ collaboration with Topps opens up new avenues for storytelling and engagement. The partnership aims to cater to younger collectors and families by offering an immersive experience through trading cards, comics, and animations, ultimately bringing VeeFriends characters to life in the trading card space.
The launch of the VeeFriends-Topps Chrome line at New York Comic Con strategically targets a diverse audience, providing an ideal platform to introduce VeeFriends to a broader collector base. The captivating characters, animations, and collectibles of VeeFriends appeal to fans of all ages, making the event a perfect stage for this exciting debut.
For Topps, the collaboration with VeeFriends signifies a significant expansion into the non-sports trading card market, complementing its recent ventures into entertainment-focused cards with big names like Disney, Marvel, and Lucasfilm. This move highlights Topps’ commitment to innovation and attracting a new generation of collectors in the evolving world of trading cards.
The partnership between Topps and VeeFriends not only injects fresh energy into the trading card realm but also solidifies VeeFriends’ position as a key player in the collectibles space. By offering fans new avenues to connect with their favorite characters, this collaboration is set to capture the hearts of fans, kids, and collectors alike, setting a new standard for collaborative ventures in the trading card industry.
