Leaf Trading Cards has made a significant move in the trading card industry with the acquisition and relaunch of the Press Pass brand. Press Pass, a well-known and innovative brand that ceased operations in 2015, is set to make a comeback with Leaf Trading Cards at the helm.
Established in 1992, Press Pass was renowned for its creative approach to memorabilia cards, particularly in the NASCAR and NFL Draft sets. The brand left its mark on the trading card industry with its pioneering use of authentic memorabilia, such as race-used tires in its 1996 NASCAR release. This groundbreaking innovation was followed by the introduction of race-used sheet metal cards and the first game-used jersey basketball cards.
Leaf Trading Cards, led by CEO Kevin O’Neil, plans to revive the Press Pass brand with a focus on both nostalgia and modern collections. O’Neil, who previously served as the Director of Sales at Press Pass, brings a unique perspective to the venture, having been part of the brand during its influential years.
The relaunch of the Press Pass brand will kick off with a football trading card box featuring JuJu Lewis, a talented high school junior and top quarterback prospect committed to USC for the class of 2025. This move highlights Leaf Trading Cards’ commitment to showcasing emerging talent in the world of sports.
Leaf Trading Cards aims to honor Press Pass’ storied past while introducing a new generation of collectors to the brand. The relaunched Press Pass products will encompass standalone collections that pay homage to the brand’s history, incorporating modern elements to appeal to contemporary collectors.
The acquisition and relaunch of Press Pass by Leaf Trading Cards signify a strategic expansion of the company’s product offerings. By reviving a beloved brand and blending nostalgia with innovation, Leaf seeks to carve a unique space in the trading card market.
Collectors and fans can look forward to the reintroduction of the Press Pass brand, with Leaf Trading Cards breathing new life into the trading card industry. With a focus on emerging talent and a commitment to both tradition and innovation, Leaf aims to reignite the excitement and passion for collecting that the Press Pass brand was once known for.
In conclusion, the acquisition and relaunch of the Press Pass brand by Leaf Trading Cards marks a pivotal moment in the trading card industry. With a rich history of innovation and a commitment to blending tradition with contemporary sports memorabilia, Leaf Trading Cards is set to captivate collectors with the revival of Press Pass.
